Novellini strongly believes in innovation, creativity and in nurturing young talent by encouraging the development and professionalism of young people. Students were asked to be wildly creative in developing architectural drawings for public bathroom spaces, an often overlooked and marginal topic.

Organised into interdisciplinary groups, the students worked to transform public bathrooms into places of creativity by producing “creative material” of excellent quality and a valid starting point for future projects.

“Encouraging knowledge and sharing research among young people in a sector, in this case bathroom furnishings, which represents the company’s core business, means believing in new generations, considered the real builders of the future, for companies, but also for society and various communities, in which to invest the best resources and to offer them real opportunities.”

“Creating a publication that is not limited to reporting on a piece of research done in the Design School at the Politecnico di Milano, but that provides cultural elements, reflections and critical insight, both in terms of the historic evolution of public bathrooms, which still find space in the memories of the older generation, and of the evolution of their signage, means performing a small but significant cultural operation.”

Barbara e Marco Novellini